Member News

Entries open for the Campaign Ad Net Zero Awards 2024

The Campaign Ad Net Zero awards, currently in their third year, are now open.

Index Exchange Welcomes Cadi Jones as New Senior Vice President, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of Cadi Jones as senior vice president, Europe.

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and inspire the world.

Member News

Alpen and Immediate launch media-first Dream Garden Makeover targeting healthy living enthusiasts

Immediate, home to trusted brands people love, and Alpen, the iconic healthy cereal brand, today announce a new multi-platform partnership designed to reconnect consumers with Alpen's core values: delicious taste, the best natural ingredients, and health benefits.

Industry News

Media Smart and Advertising Association Publish Political Advertising Guide

Media Smart, the advertising and media industry’s education programme, has partnered with the Advertising Association, the UK advertising industry trade body, to publish ‘What’s the deal with political advertising?’. The new 10-point guide aims to help people, especially young people preparing to vote for the first time, understand ads they may see ahead of this year’s local, mayoral, and general elections. It comes as data from UK advertising thinktank, Credos, shows 44% of people are concerned about political advertising, with people significantly less likely to trust political advertising (29%) than all/commercial advertising (39%).

MPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video Emissions Without Changing Media Plans

Global sustaintech platform IMPACT+ today launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.

AOP News | Awards News

AOP announces shortlist for 2024 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2024 Digital Publishing Awards. The awards celebrate the individuals and teams working to create, deliver and monetise quality content online.

Update on the plan for phase-out of third-party cookies on Chrome

The UK’s Competition and Markets Authority (CMA) and Google publish quarterly reports to update the ecosystem on the latest status of Privacy Sandbox for the Web. As part of Google’s Q1 2024 report, we will include the following update about the timeline for phasing out third-party cookies in Chrome in the April 26th report

AOP News

Voice of the Premium Publisher: Spotlight On… Ian Dowds & James Oates

In the first of our new “Spotlight On…” series — where we shine a spotlight on pertinent industry issues and speak to those in the know — Richard Reeves caught up with Ian Dowds, CEO of UKOM, and James Oates, Head of Ipsos iris, to talk about governance in audience measurement, the need for data transparency, and the risks of an industry that has become too trusting of platform-provided insights.