Industry News

PinkNews Appoints Caroline Fenner as Chief Revenue Officer

PinkNews, the world's largest and most influential LGBTQ+ media brand, is excited to announce the appointment of Caroline Fenner as Chief Revenue Officer.

Google’s cookie turnaround

Sarah Robertson, Director of Product UK&I for Marketing Services at Experian shares her views on the Google cookie deprecation U-turn

Industry News

UK Advertising Spend Reached £9.2BN in Q1 2024

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online formats accounting for 79.7% of all UK spend in Q1 2024.

AOP News

The publisher’s guide to Demand Path Optimisation

We’re delighted to announce that we’re partnering with Content Ignite to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. In the light of Google’s announcement that they’re repealing their cookie deprecation plans, it’s more important than ever that publishers ensure they have the tools needed to navigate the future of the digital publishing industry.

Publishers react to Meta’s ‘substitutable’ news claim

Meta has said it sees news as “substitutable” on its platforms in a federal parliament inquiry in Australia. AOP Managing Director, Richard Reeves, recently shared his opinion with The Media Leader... “I would argue that where a media outlet or social platform commands so much attention from such a broad and diverse audience[,] it has a societal responsibility to ensure that it provides access to balanced and reliable news sources."

Pugpig 2024 State of the Mobile Publishing Market Report

Pugpig's new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024.

Industry News

New Report Highlights Vital Importance of Advertising's Social Contribution

The Advertising Association today launches the new Social Contribution of UK Advertising 2024 report from advertising industry think tank, Credos. Along with fresh research and insights, the report has curated and showcases work of the highest creative quality to highlight how they make a social contribution. This ‘best of the best’ selection includes eleven case studies from leading brands and charities, including eBay x Love Island, Dove, Vanish and Breast Cancer Now, that have all won awards for their positive social contribution. Amongst other key insights, the research shows that the percentage of people who believe advertising drives positive change in society has increased by an impressive 10 percentage points in just three years: from 34% in 2021 to 44% in the first half of 2024.

Exclusive: Taboola to sell ads for Apple

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.

Member News

National World Forms Partnership with Reach Solutions to Sell National Advertising

National World announces two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant and unique content and grow the Company’s audiences.