Brits ‘jittery’ about money as October budget looms

Readership data from Taboola suggest consumers have become more anxious about their finances since the General Election, with page views for personal finances up 268%

Sustainability Video Series

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Addressability Video Series

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can do to protect their ad spend from going to these sites that don’t deliver any valuable outcomes.

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox APIs. One of the commitments we made was to share the results of our testing with our customers and partners, as well as with Google Chrome and the UK Competition and Markets Authority (CMA).

Free match test: Create new ways to capture value from your audience

Our advanced digital linkage solution, Consumer Sync, paired with our vast audience insight, is designed to identify, understand and expand your valuable audiences. Empowering you to grow revenue streams through advertising & wider reader revenues.

The Star Tribune launches on Pugpig Bolt as part of a ‘new era of technology growth’

Another national US news media brand launches on Pugpig Bolt as part of their digital transformation.

World of Beano app launches as part of Amazon Kids+ subscription

Another DC Thomson title launches on Pugpig Bolt as part of Amazon’s all-in-one digital kids subscription service.

Industry News

Advertising Association Publishes Inaugural Report From AI Taskforce

The Advertising Association today launches the first output from its AI Taskforce, a new report called ‘Advertising and AI: Showcasing Applications and Responsible Use’. The Advertising Association’s AI Taskforce was established in September 2023 to develop a cohesive industry approach towards AI, is co-chaired by Google and VCCP, and drawn from the Advertising Association’s wider membership.