Industry News

CPCA and ICO begin development of world’s first regulator-approved privacy certification for digital advertising

Today, the Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data Protection Regulation (UK GDPR) applies to digital advertising, increase regulatory clarity and reduce market uncertainty.

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Navigating the Future of Video Monetisation

Video advertising is shaping the digital landscape. According to IAB UK's AdSpend Study, video now accounts for 61% of digital display, contributing £6.9 billion in spend. This scale presents a sizeable opportunity for publishers to increase revenue through effective video monetisation. However, the challenge lies in standing out in a crowded market by offering exceptional viewing experiences, top-quality content, and innovative advertising opportunities.

Understanding the impact of outcomes data on product strategy and revenue generation

Advertisers typically rely on two types of data to measure campaign impact - initial delivery data (impressions, viewability and increasingly attention data) and performance data (mostly focused on resulting sales numbers). At Brand Metrics, we and our clients feel this approach to data collection can be a somewhat blunt instrument, missing a wealth of deeply informative insight that is found in between these two stages of the ad life-cycle. This is where the concept of outcomes data comes in.

Unlocking Revenue Potential: How Publishers Can Leverage Google’s AI Innovations

The digital publishing landscape is in constant flux, a dynamic ecosystem where capturing and retaining audience attention is paramount. Publishers face mounting pressure to not only create compelling content but also to deliver personalised experiences that resonate with individual readers. Simultaneously, the need to maximise revenue streams in a competitive environment presents a significant challenge. The key to navigating this complex terrain and achieving sustainable growth lies in harnessing the power of AI. Google offers a platform designed to enable publishers to transform their operations, deepen audience engagement, and unlock new monetization opportunities.

How publishers can drive monetisation through audience insights and first-party data enrichment

The writing’s on the wall for third-party cookies, and publishers are left grappling with the big question: How do you maintain ad revenues while understanding who your audience is across fragmented platforms and devices? And let’s not forget the growing pressure to build new revenue streams, like subscriptions and memberships. It’s all going to hinge on data strategies.

Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing

The digital advertising landscape is in a state of constant flux, with publishers continually adjusting to new realities. A primary factor has been the diminishing role of third-party cookies, especially with Google’s gradual phasing out of third-party cookie support on Chrome. This shift demands publishers explore new avenues to sustain revenue, including Demand Path Optimisation (DPO) and split testing, which offer a way to optimise revenue streams and stay ahead in the competitive digital marketplace.

DV’s 2024 Q2 Quality & Attention Benchmark Report

Digital advertising trends are constantly changing. Advertisers, agencies and publishers benefit from knowing where they stand relative to the rest of the industry. As a trusted measurement provider, DV monitors trillions of media transactions each year to help make the internet stronger, safer and more secure. DV’s Quarterly Benchmark Report provides transparency into key metrics on a quarterly basis so teams can better understand how to optimize for performance and media quality.

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Zoopla/Prime Location ad sales and ad ops teams wanted to remap existing inventory and needed to find the optimal inventory approach from a revenue perspective. Having had success with DoubleVerify (DV) as an inventory quality partner, particularly with DV Publisher Suite (DVPS), Zoopla/Prime Location reached out to DV to find a solution to these challenges. DV recommended utilizing Unified Analytics (UA) — an analytics solution for premium digital publishers that is included as part of its holistic DVPS offering. Download our case study to find out how Zoopla/Prime Location increased their overall revenue and significantly improved their operational efficiency.