Privacy Sandbox: What Is the Protected Audience API?

Google Chrome plans to deprecate third-party cookies in favor of a privacy-first solution, the Privacy Sandbox, and its associated APIs. One of these, the Protected Audience API (PAAPI), serves up a new way to address remarketing, which is widely viewed as the most privacy-intensive use case. Roni Gordon, senior principal software engineer at Index Exchange, shares the privacy measures that the Protected Audience API introduces and how it functions in web environments.

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this signals a significant change in how our industry considers addressability in advertising.

Index Exchange Announces Omnichannel Marketplaces Offering, Driving More Ad Spend to Working Media

Index Exchange Inc. (Index), one of the world’s largest independent ad exchanges, today announced the launch of Marketplaces, an omnichannel platform aimed at helping partners transact more efficiently via Index’s robust supply footprint and advanced, modern infrastructure.

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RadioTimes.com launches new video and podcast series, The Best Ever, exploring pop culture’s hottest talking points with experts from the worlds of TV, film and entertainment

RadioTimes.com is launching a new video and podcast series The Best Ever – with guests from the worlds of TV, film, sport, gaming and entertainment tackling some of pop culture’s biggest conversation points – from action movies to TV detectives – asking: which truly was the best ever?

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TrustedReviews Limited Rebrands as CANDR Media Group following the acquisition of Wareable Media Group

TrustedReviews Limited, a leading media company known for its authoritative tech reviews and content, is proud to announce a significant transformation in its corporate identity. The company is changing its name to CANDR Media Group, effective immediately.

Top Ad Tech Trends to Watch in 2024

Next year is poised to be a pivotal one for ad tech, marked by increased collaboration, disruption, and innovation across the industry. As the impending death of the third-party cookie looms, the industry is gearing up for transformative changes. Underpinning all of this change, we’ll see a greater focus on driving value, boosting efficiency, and improving sustainability.

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Tom Kerridge takes over BBC Good Food Cooking App in the run up to Christmas

TV chef and cookbook author, Tom Kerridge takes over the BBC Good Food app this December, sharing everything you need in the run up to the big day, including exclusive recipes and videos. From showstopping mains, smashing side dishes and desserts to impress the whole family, in this seven-day app takeover (12 December - 19 December).

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The Host with the Most awards will shine a spotlight on culinary masterpieces and festive heroes, urging the nation to nominate those bringing loved ones together during this special season. Accolades include ‘Show-stopping centrepieces’, ‘Prep like a pro’ and ‘Love your leftovers’. A panel of expert judges from Immediate Media’s food team and Morrisons will acknowledge the magic-makers in various categories.

What's Captifying the travel industry? Tackling the questions 'up in the air' for travel marketers

After navigating a challenging period, travel is taking off—but how have the pandemic and rising living costs impacted today's traveller? Captify's new travel report leverages billions of intent-driven data signals, as well as insights from our partners at Forward, born from lastminute.com, to unveil crucial insights for travel marketers.