Index Explains Video series – Sustainability

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Index Explains Video series - Addressability

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Index Explains Video series - Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.

Index Explains Video series - Streaming TV

While video advertising is sophisticated, it doesn’t need to be confusing. Tune in to our new video series where we break down all the complexities of streaming TV.

2023: The year programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As we’ve often observed over the years, the world of programmatic is dynamic and unpredictable, and this year did not fail to disappoint.

Index Exchange and FreeWheel Integration

Integration designed to enhance programmer monetization and marketer access to premium audiences

AOP News | Ask the Associates

The science behind crafting sticky content that engages your audience

In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? Eleven of our Associate Members shared their top tips to help you deliver the maximum return on your work.

Member News

Immediate Media Co announce Dan Hutson as Managing Director of Nutracheck

Immediate Media Co, the special interest content and platform company, have announced the appointment of Dan Hutson as Managing Director of Nutracheck, the UK’s leading subscription-based weight management and dietary improvement platform. Acquired by Immediate in November 2022, Nutracheck is one of the biggest paid-for digital apps in the UK, with 400,000 premium subscribers.

AOP News

Defining the future of digital publishing - Take part in our survey

The digital publishing industry is at the cutting edge of technological change, and we want to understand how your strategic priorities are evolving as a result of new technologies, enhanced advertiser requirements, and broader societal change.