AOP News

“It’s only tokenism if you stop”: How wider perspectives lead to inclusive narratives and engaged audiences

Publishers are nothing without their audiences, and audiences become nothing without growth. Yet publishers often fall in the trap of serving the same people with the same content until it all runs dry. A lack of internal diversity trickles down into a lack of diverse output, resulting in missed opportunities to serve a wider audience and enrich the experience of existing audiences with fresh perspectives.

Broadcaster YouTube Viewing

Recent Ipsos iris data shows that there was a surge in audiences viewing broadcaster content on YouTube in May. According to UKOM's analysis, nearly one in three internet users watched BBC, ITV, Sky, or Channel 4 content on YouTube via smartphones, tablets, or computers last month.

AOP News

Google’s site reputation abuse policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.

Google’s site reputation abuse policy: the wrong solution to a real problem

AOP Managing Director, Richard Reeves, recently wrote for Press Gazette about the impact of Google's site reputation abuse policy When Google began cracking down on sites 'abusing' their strong search authority position last year, it inadvertently affected many legitimate publishers who had worked to build strong affiliate sites. The AOP investigated the impact of the “site reputation abuse” policy - you can read Richard's finding here.

AMI Joins Forces with Experian to Empower Independent Agencies

The Alliance of Media Independents (AMI), the UK’s largest collective of independent media agencies, is proud to announce Experian as its first official Partner. This landmark collaboration marks a significant step forward as AMI and Experian join forces to drive innovation, amplify the impact of all independent agencies, and deliver exceptional outcomes for brands across the UK.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

Member News

Immediate appoints Laura Cushing as Product Director

Immediate, home to trusted brands people love, has appointed Laura Cushing as its new Product Director. Laura will lead the product development of Immediate’s portfolio of websites, digital products and fast-growing apps, including market-leading brands including Good Food, Radio Times and BBC Gardeners’ World Magazine.

Member News

Mail Metro Media launches new commercial products capitalising on its audience, scale, and engagement

Mail Metro Media has expanded its offering with two new innovative commercial products, allowing brands to tap its unbeatable engagement, reach, and scale. 

Member News

Immediate Launches £200,000 Sustainable Advertising Competition for Brands Driving ESG Impact

Immediate, home to trusted brands that people love, including Good Food, Radio Times, and BBC Gardeners’ World, has today launched a competition offering a brand the chance to win a digital advertising campaign worth up to £200,000.