Taboola reveals top UK and global news stories of 2024

Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2024 across its UK and global publisher networks. Taylor Swift, Dune: Part Two, and the health benefits of sleep were three of the most read about subjects globally, while newly trending topics such as Ozempic generated tens of millions of page views

Jaguar rebrand sees reader interest in carmaker surge over 1,300%

It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public.

Member News

Immediate breaks new ground in Stella Artois Unfiltered Recipe Integration and video series

Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.  

Google Certified Publishing Partner, Content Ignite

Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).

Member News

Magazine brands still hold sway on the path to purchase

Nicola Bates, chief commercial officer, Bauer, shares insight from their latest motors research study into how magazine brands can influence motors purchasing decisions.

US election generates nearly 20x more UK reader interest than Budget

Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Taboola’s Creative Shop Surpasses Four Year Milestone, Supporting More Than 800 Top, Global Advertisers Including Bombas, eToro, and NerdWallet; Advertisers See 88% Increases in Conversion Rates in 2024; Offering Sees 43% Increase in Advertiser Campaigns

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 800 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

Member News

Immediate Announces Guljeet Samra as Director of Acquisitions and Social Media

Immediate, home to trusted brands people love, has appointed Guljeet Samra as Director of Acquisitions and Social Media. The newly created role will be focused on developing full-funnel digital marketing strategies and driving customer demand for Immediate’s category leading brands. Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck.

Member News

Haymarket Media Group announces the The Real Junk Food Project - Twickenham as its new local UK charity partner 

Haymarket Media Group announces The Real Junk Food Project Twickenham as its new local UK charity partner. The partnership supports their mission of diverting food from landfill, turning it into nutritious meals, and redistributing surplus food to those in need, including the homeless, low-income families, refugees, the elderly, and individuals living in isolation who crave company.