Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers.

Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of John Tigg as Senior Vice President, Buyer Development, Europe.

Brits ‘jittery’ about money as October budget looms

Readership data from Taboola suggest consumers have become more anxious about their finances since the General Election, with page views for personal finances up 268%

The Star Tribune launches on Pugpig Bolt as part of a ‘new era of technology growth’

Another national US news media brand launches on Pugpig Bolt as part of their digital transformation.

Pugpig 2024 State of the Mobile Publishing Market Report

Pugpig's new State of the Mobile Publishing Market report is here! Drawing on the latest industry insights, exclusive analytics data from over 400 Pugpig apps and a survey of more than 70 publishers, the report covers how publishers are thinking about their mobile strategy in 2024.

Member News

National World Forms Partnership with Reach Solutions to Sell National Advertising

National World announces two new strategic partnerships for its digital and print advertising sales, as part of its strategy to localise, energise, digitise and monetise relevant and unique content and grow the Company’s audiences.

Member News

Immediate Announces Lily Barclay as First Content Director of Good Food, the UK's Number One Food Brand

Immediate, home to trusted brands that people love, has today (Thursday 27 June) announced Lily Barclay as Content Director of Good Food.

Member News

Immediate Announces Partnership with Opt Out Advertising To Unlock Consentless Advertising

This newly announced partnership will see Immediate benefit from Opt Out Advertising’s cutting-edge targeting technology to deliver ads to all Immediate’s scaled audience, providing advertisers with a way to engage hard-to-reach ‘opted out’ consumers.

Taboola Signs Exclusive Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.