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Breaking down barriers: Five ideas for more inclusive digital publishing
More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.
Published: 15 Apr 2024
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By advertisers, for publishers: The client perspective on building effective partnerships
When AOP asked publishers where they see the biggest opportunity for advertising revenue growth in the next three years, around 75% of respondents selected ‘Direct Deals’. With third-party cookies winding down, publishers are leaning into the strength of their first-party data and consumer insights to partner with advertisers more effectively. But what support can publishers offer advertisers? The AOP reached out to their client-side judges for the AOP Digital Publishing Awards to understand what it is they’re looking for from digital publishers in order to improve the effectiveness of their own marketing.
Published: 18 Mar 2024
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Letter to IAB and AOP regarding cookie compliance practices
Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.
Published: 06 Mar 2024
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Your guide to successful product innovation in an evolving digital publishing industry
At a time when publishers are competing for their audiences’ attention whilst simultaneously responding to the changing technological landscape, product innovation is key to staying ahead of the crowd. Leading digital publishers from the AOP Digital Publishing Award jury share their essential steps to identifying new opportunities and developing innovative products that will deliver for both the end-user and your digital publishing organisation.
Published: 05 Mar 2024
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Top UK digital publishers share how they’re investing in employee wellbeing
69% of respondents to AOP’s annual survey said that supporting and retaining their current employees was their top talent priority for 2024. But what are leading digital publishers actually doing to proactively promote employee wellbeing in their own organisations? Discover practical tips from Time Out Media, Telegraph Media Group, Mail Metro Media, and more to create a positive working environment where your team can thrive, innovate, and succeed.
Published: 20 Feb 2024
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Thirteen steps in your journey to revenue diversification
To understand how digital publishers can take advantage of this tumultuous environment, we asked our Associate partners what they saw as the key to success when it came to developing new revenue streams. Here are thirteen ideas to help you adopt an innovative, entrepreneurial spirit and uncover new opportunities to open new avenues for revenue.
Published: 14 Feb 2024
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AOP Digital Publishing Awards 2024 open for entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned to celebrate the individuals and teams working to create, deliver, and monetise quality online content.
Published: 10 Jan 2024
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The science behind crafting sticky content that engages your audience
In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? Eleven of our Associate Members shared their top tips to help you deliver the maximum return on your work.
Published: 11 Dec 2023
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