AOP News

Finding Your Voice: Secrets of Successful Audio and Video Content Strategy from AOP CRUNCH

At the AOP, we’re lucky to count genuine publishing pioneers amongst our members, hailing from the days when the great tech disruptor was the printing press. Now, publishers must be interdisciplinary, taking what once filled newspaper pages and disseminating it across social media, video platforms, podcasts, and wherever else audiences spend their time.

AOP News | Ask the Associates

Stay curious: 11 ‘Back to school’ training suggestions for digital publishers

It’s September, which means it’s back to school for the kids, and back to the office for the rest of us. But, of course, every day is a learning experience; the need to continue developing your skills doesn’t stop when you leave formal education.

AOP News

“It’s only tokenism if you stop”: How wider perspectives lead to inclusive narratives and engaged audiences

Publishers are nothing without their audiences, and audiences become nothing without growth. Yet publishers often fall in the trap of serving the same people with the same content until it all runs dry. A lack of internal diversity trickles down into a lack of diverse output, resulting in missed opportunities to serve a wider audience and enrich the experience of existing audiences with fresh perspectives.

Google’s site reputation abuse policy: the wrong solution to a real problem

AOP Managing Director, Richard Reeves, recently wrote for Press Gazette about the impact of Google's site reputation abuse policy When Google began cracking down on sites 'abusing' their strong search authority position last year, it inadvertently affected many legitimate publishers who had worked to build strong affiliate sites. The AOP investigated the impact of the “site reputation abuse” policy - you can read Richard's finding here.

AOP News

Google’s site reputation abuse policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2025

The Association of Online Publishers (AOP) celebrated its 23rd Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

AOP News | Ask the Associates

The alchemy of audience trust

Audience trust has always been important for publishers, but as AI ramps up the speed and virality of misinformation and disinformation, it is increasingly critical to make sure that foundation is solid. We reached out to our Associate partners to discover what they considered to be the key factors in building trust with your audience. From privacy management, to a streamlined ad experience, to fact-checked and reliable content, here are the eleven areas that should be top priorities for publishers right now.

AOP News | Awards News

AOP announces shortlist for 2025 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2025 Digital Publishing Awards. The awards celebrate the individuals and teams working to create, deliver and monetise quality content online.