AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News | Awards News

Digital publishing’s pioneers: A non-exhaustive list

As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.

AOP News

AOP Awards: 5 minutes with… Jacqui and Chris

Ahead of the March entries deadline for the AOP Digital Publishing Awards, InPublishing sat down with co-chairs Mail Metro Media’s Jacqui Merrington and TechFinitive’s Chris Cannon to get their thoughts on the state of the digital publishing sector – including emerging challenges and opportunities and where publishers should be focusing their attention. 

AOP News | Awards News

AOP Digital Publishing Awards 2026 open for entries

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned, including three new categories for 2026, to celebrate the individuals and teams working to create, deliver, and monetise quality online content.

We should be more optimistic than ever about the future of publishing

Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.

AOP News

Ten underutilised strategies to deliver enhanced user personalisation

When we talk about personalisation, it’s easy to jump straight to content recommendations. But with the rapid jumps in publishing tech, there’s so much untapped potential that goes far beyond a bespoke sidebar. We reached out to our Associates to discover what publishers should be doing in 2026 and beyond to deliver more comprehensive personalised experiences for their users.

AOP News

AOP CRUNCH: Are curated audiences the future of premium publishing?

It feels appropriate that the title for our last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered. We invited publishers, agencies, and vendors to steer us all closer to a conclusion on curation, but it is clear that the scaffolding is not quite ready to come down and reveal a consensus. Curation remains a broad approach rather than a specific technical solution, and below you will find a range of perspectives on its potential and its pitfalls.

AOP News

Understanding the next chapter of digital publishing - Take part in our survey

The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.

Finding your voice: Secrets of successful audio and video content strategy

If you missed the CRUNCH event back in September on how publishers can develop audio and video content to drive both long-term commercial growth and increased brand trust, AOP Managing Director, Richard Reeves picks out the main talking points here.