AOP News | Ask the Associates

Beyond automation: Nine ways to integrate AI into product development

AI isn’t a question of ‘if’ anymore; instead, the question is how and where you use it, and what is actually delivering the most value. To understand where publishers should be targeting their efforts, we reached out to the AOP Associates to discover how they saw publishers enhancing their product development with AI tools. From inventory to data analysis to branded content partnerships, here are nine ways you can leverage AI more effectively in your product development strategy.

Why Premium Publishers Still Matter in an AI-Driven World

What is the role of premium publishers in a fragmented, AI-driven media landscape? AOP’s MD Richard Reeves sat down with Advertising Week to explore why trust and quality environments are making a comeback, and why supporting premium content isn’t just a moral decision – it’s a smart commercial move for brands looking to drive real impact. Listen in to the conversation here to discover why premium publishers still matter in an AI-driven world.

AOP News | Awards News

Four must-haves for successful media partnerships

At its heart, a media partnership is an exercise in trust. Compelling branded content has to align with two distinct imperatives: the advertiser’s outcomes, and the editorial expectations of the media partner.

AOP News | Awards News

AOP celebrates the brave, bold, joyful and pragmatic in digital publishing

The digital publishing industry has had its share of gloomy headlines lately — from traffic declines to AI disruption. But as judging begins for this year’s AOP Digital Publishing Awards, Richard Reeves, Managing Director, AOP UK, pauses to celebrate a different side of the industry: the brave, the bold, the joyful and the pragmatic publishers who keep pushing forward despite the challenges.

AOP News | Awards News

AI in digital publishing: Four use cases and four essential learnings

The findings from the 2026 Digital Publishing: Outlooks and Priorities report shows that publishers are maturing in their use of AI to improve operational effectiveness. But what initiatives are proving most successful? And what are they learning from the process? Here are four areas where our AOP Awards jury are reaping the benefits of strategic AI integration – and four essential learnings to keep in mind.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News | Awards News

Digital publishing’s pioneers: A non-exhaustive list

As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.

AOP News

AOP Awards: 5 minutes with… Jacqui and Chris

Ahead of the March entries deadline for the AOP Digital Publishing Awards, InPublishing sat down with co-chairs Mail Metro Media’s Jacqui Merrington and TechFinitive’s Chris Cannon to get their thoughts on the state of the digital publishing sector – including emerging challenges and opportunities and where publishers should be focusing their attention. 

AOP News | Awards News

AOP Digital Publishing Awards 2026 open for entries

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned, including three new categories for 2026, to celebrate the individuals and teams working to create, deliver, and monetise quality online content.