AOP News | Research

The LLM Catch-22: User Trust in AI Depends on Sources That Don’t Get Clicks

Without publisher content, artificial intelligence is not very intelligent at all. While many publishers may look at the declines in referral traffic since the proliferation of AI and feel despair, we must remember the value that we have. It is our intellectual property that “teaches” the same LLMs that are now powering interfaces that syphon our traffic.

AOP News | Research

From Web Surfing to Staying Put: AI Interfaces Lock in Users to Publishers’ Peril

Will we see web surfing become a forgotten skill in our lifetimes? Use of AI search and chat interfaces is more than a mere change in the format in which information is presented, they alter user behaviour from active exploration towards accepting what is given.

AOP News | Research

Strategies for Publisher Survival as AI Syphons Search Engine Referrals

Search referral traffic is in decline due to increasing usage of AI. This has been common knowledge among online publishers since the proliferation of chat interfaces and generated summaries in search results, and we now have concrete data to prove it with the AOP’s newly launched ‘Artificial Intelligence Publisher Impact Study’.