AOP News | Awards News

What are advertisers looking for in a publishing partner?

Advertisers and agencies are waking up to the power of their marketing spend. With relationships in the ecosystem evolving rapidly, we reached out to our buy-side judges for the AOP Awards to understand exactly what the qualities are they look for in a publishing partner.

Member News

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance

Voice of the Premium Publisher

Resilience remains the key to ensuring publishing success

We have all learnt to adapt to the changing times. And the same is true of online publishing. Read more about the importance of resilience from Richard Reeves in the first instalment of a new monthly blog series, which also provides an overview of the key industry conversations that Richard is involved in on behalf of AOP members.

AOP News | Awards News

Four top tips for driving publisher-led social good initiatives

“We are all award of the power of the internet and as people who work in this sector, it is down to use to use our creativity and innovate to do good,” stated Anne-Claire Chenu, Director of Tech Sales – Northern Europe at Xandr, setting out a challenge for the digital publishing sector that many publishing brands are already trying to answer.

AOP News

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

GameSpot commissioned a survey with the AOP exploring the breadth of gamers to bust the myth of targeting males 18-34.

AOP News | Awards News

The essential ingredients for digital publishing resilience

Amidst a year of pandemic, Brexit, and the US elections, the British Digital Publishing Industry has proven itself to be remarkably resilient. In many cases, digital publishers have thrived. Organisations have adapted to become more flexible, more innovative, more creative, and the longtail success to that determination is beginning to emerge.

AOP News

Update from the AOP: ICO Adtech Investigation – Awareness & Accountability

The AOP have been speaking with the ICO to understand how the ICO’s recent announcement in January will impact digital publishers across the UK.

AOP News | Awards News

AOP Digital Publishing Awards 2021 open for entries

The Association of Online Publishers (AOP) has today announced that its prestigious annual awards are open for entries.

Industry News

2021 UK Adspend forecast for slower recovery

The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.