Member News

The De-commoditisation of the SSP and 'Tech Tax'

A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under

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JW Player expands monetisation in EMEA

Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology

Member News

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV

Member News

Index Exchange First Exchange To Expand LiveRamp IdentityLink Globally

Member News

Let's Change The Narrative

Rio Ferdinand Foundation, Young Urban Arts Foundation and Digilearning Foundation come together to launch the UK’s first inclusive skills platform (Y.R.D) combining mental wellness, digital, arts, creativity and sports leadership to support the underserved communities around the UK.

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PubMatic Announces Prebid Server-Powered Header Bidding To Drive Ad Pod Optimization

PubMatic’s OpenWrap OTT aggregates 100% of video demand while creating a seamless TV-like viewer experience

Member News

Technology and transparency, the key to advertisers’ trust

Member News

PubMatic Implements The Transparency & Consent Framework (TCF) v2.0

The company continues to champion global privacy and transparency initiatives

Member News

Dennis Automotive launches £1 million #GetBritainMovingAgain campaign

Dennis Automotive, publishers of Auto Express, evo, Car Throttle, Octane, Carbuyer and DrivingElectric, has announced a million-pound campaign to support the UK car industry as it looks to reopen and rebuild as a result of the Coronavirus crisis.