Passendo Signs New Strategic Partnerships as it Continues Growth Trajectory in Europe

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth - building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

A guide to common Ad Manager policy questions

Ad Manager program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. But we know we can do more to help Ad Manager partners better understand our policies. So, to answer some common questions, we’re sharing a new infographic with important information on: The role of advertising policies for Google’s advertising platforms Most frequently faced policy violations Resolving policy issues and navigating through the Ad Manager Policy Center

News Equity Fund

Google has launched a ‘News Equity Fund’, a global commitment to provide financial support and opportunities to news organizations that primarily serve underrepresented communities. Our aim is to strengthen inclusion, further empower a diverse news ecosystem, and specifically support small and medium sized publishers creating original journalism for underrepresented audiences around the world.

Virtual Minds, Ströer and OS Data Solutions Increase Campaign Reach of By Up To 78% with the ID5 ID

Companies test identity solution to support buy-side’s migration to the cookieless world in German market

Passendo appoints Harry Charalambous as Head of Demand & International Growth

Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK.

Member News

Automotive media giants Haymarket Automotive and Autovia join forces to offer advertisers industry-leading opportunities

Automotive digital publishers Autovia and Haymarket Automotive will pool first party audience data to offer industry-leading value to advertising clients, following a new deal announced between the two companies today.

The rise, fall and future of the subscription model

Passendo CCO, Anders Rantzau, talks about Netflix’s recent subscription woes, what they mean for the broader industry, and how the subscription economy is primed for a fascinating future.

ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

Member News

EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.