ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

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EagleTree Backed Companies, Arc and The Channel Company, Acquire Incisive Media

Arc, the global events, data, and media platform, announced today it has acquired Incisive Media’s financial services and business sustainability portfolios. These portfolios expand Arc’s sector diversity across the UK market with the addition of leading financial services and business sustainability brands such as Investment Week, Professional Pensions, Professional Adviser, and BusinessGreen.

Pubstack secures $6M in Series A funding to expand and meet increasing needs from Digital Media companies

Pubstack is proud to announce its successful $6 million Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & Founder of Stickyads) and Jean Canzoneri (ex-CEO & Founder of Ogury). The company, which helps digital media companies unlock the real value of their inventory, will use the capital to accelerate product development as well as global sales.

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.

COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

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ENDURING RELEVANCE OF MAGAZINES CONFIRMED AS IMMEDIATE POSTS THIRD CONSECUTIVE YEAR OF CIRCULATION GROWTH

Immediate Media Co, the special interest content and platform company, has recorded its third consecutive year-on-year circulation growth for its market-leading titles, confirming the continued resurgence of demand for special interest magazine brands.

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Autovia titles show growth in latest ABC figures Auto Express maintains its market dominance evo and Octane go up a gear

Auto Express has maintained its dominance of the weekly automotive magazine segment according to the latest figures released by the Audit Bureau of Circulations (ABC). During 2021 Auto Express outsold its nearest competitor by 25%.

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CMA to keep ‘close eye’ on Google as it secures final Privacy Sandbox commitments

The CMA has accepted a revised offer from Google of commitments relating to its proposed removal of third-party cookies from the Chrome browser (known as the Privacy Sandbox proposals).

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ID5’s flagship event, Identity 2022, is back to help the industry prepare for the new era of digital advertising

ID5’s flagship event returns to bring together identity innovators and thought leaders from across the industry. Join online next Wednesday 26 January to explore topics ranging from privacy, the future of mobile identity, implementing cookie alternatives, and more.