2021 UK Adspend forecast for slower recovery
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.
Published: 30 Oct 2020
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Taboola Announces Milestone Adoption for Mobile Apps
Mobile SDK Introduced in 2018 Now Drives More Than $65M in Revenue to Publishers Each Year Including Daily Mail, Fox Sports Australia, WeatherBug
Published: 30 Oct 2020
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ABC to manage viewability principles following TAG / JICWEBS merger
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.
Published: 23 Oct 2020
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The De-commoditisation of the SSP and 'Tech Tax'
A decade ago, when programmatic was in its infancy, publishers used supply-side platforms (SSPs) as an efficient way to sell remnant inventory while continuing to sell the majority of inventory through direct deals. Publishers and brands soon realised the benefits of programmatic warranted increased investment and today, the majority of digital advertising is traded programmatically. As brands and agencies ramped up programmatic ad spend the inner workings of the supply chain came under
Published: 22 Oct 2020
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AOP Announces Winners for the Digital Publishing Awards 2020
Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night
Published: 15 Oct 2020
ReadTag Launches Ad Industry's First Global Brand Safety Certification Program
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F
Published: 11 Sept 2020
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JW Player expands monetisation in EMEA
Elliot MacNay joins to accelerate efforts to help advertisers target digital video advertising at scale across publishers using JW Player technology
Published: 20 Aug 2020
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PubMatic Establishes Global Integration with LiveRamp on Identity Hub
Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV
Published: 07 Aug 2020
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Is purpose beyond profit the answer to a healthier ad industry?
Before COVID-19, balancing purpose with profit was seen by many as an idealistic but unrealistic goal. Now attitudes are starting to change. Huge cultural upheaval is not only showing that long-established social and working norms can be reconfigured, but also driving consumer expectations of purposeful action.
Published: 24 Jul 2020
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