Industry News

UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020

Ask the Associates

Seven tips for more innovative engagement with subscribers

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities.

Industry News

TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT

The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.

People Based Marketing: The Missed Opportunity for Publishers

Over the last few years, brands have increasingly turned to people-based marketing strategies to power their campaigns, however many publishers have lagged behind, acting much slower to tap into their first party data sets. As we enter the cookieless future, this roundtable focused on how publishers can maximise their authenticated data, the importance of creating closer relationships with advertising partners, and why it’s vital that a value exchange is communicated directly to consumers. Here are the highlights from LiveRamp’s discussion on People Based Marketing: The Missed Opportunity for Publishers.

Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

How can publishers win in today’s highly competitive attention economy?

In today’s highly competitive attention economy, how can you balance the interests of your audience and your advertisers to create the best user experience that delivers revenue and value for all parties? We joined Unruly’s Grant Bingham for a roundtable discussion with leading publishers for the last day of the AOP Publishing Tech Talk to better understand what publishers are doing in this space.

Build the most effective monetisation strategy with Ogury

Publishers are trying to find new ways to increase their advertising revenue while retaining users and providing a great experience. That’s why the Ogury Publisher Suite offers exclusive premium brand demand from global brands, high CPMs and incremental revenue through non-intrusive and elegant formats, incremental revenue powered by Ogury white-label solutions. Tune in to this three-minute showcase video guide to learn more.

Identify and optimise your most valuable inventory

Discover new revenue opportunities with Sovrn’s latest tool to identify, target and price your most valuable ad placements. Signal Segments predicts and shares your ad quality scores with buyers to help you strike the best deals.

Private vs Open Marketplaces: the programmatic future according to publishers

According to a report by eMarketer, programmatic ad spending on PMPs surpassed that of the open exchange for the first time in 2020, with predictions suggesting that this flip in power dynamic is here to stay. To understand how publishers can best manage an optimum mix of trading models, we partnered with Unruly’s Reza Amiri-Garroussi for a collaborative roundtable discussion during the AOP Publishing Tech Talk. See the highlights of their discussion here!