Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Startpagina’s old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver. They decided to look for a flexible solution to collect consent without sacrificing the user experience.

What publishers need to know about managing consent on AMP

The ability to collect consent on AMP is crucial to monetizing the high volume of traffic driven by mobile and AMP views. Here are some unique challenges and limitations that come with implementing privacy solutions to collect consent in this unique environment.

For publishers: 5 tips for optimising your vendor assessment process

Protecting your website from compliance risk and data leakage should be a top priority, and it all comes down to understanding which vendors are adding value to your site. So how do you know which vendors are right for you? Here are five tips to help guide you.

Ebook: A Publisher’s Guide to Vendor List Curation

Are your vendors putting you at risk of non-compliance and data leakage? This guide covers everything you need to know about vendor list curation, and includes an ad tech vendor assessment scorecard.

Guiding principles for UX-led publishing

Designing sites to encourage these behaviours is one thing, but can that goal reconcile with the other imperative, the need to generate revenue from these readers? Do our revenue generating models interrupt the user, break their flow, and create the very ‘fuss and bother’ that UX demands we avoid?

Getting the most from UKOM & Ipsos Iris industry audience data

With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.

Your blueprint for navigating the programmatic privacy shift

The Adtech industry has always been fast-moving – and with concerns around privacy shifting and new regulation emerging, the industry is evolving once again. Today, our focus must be on ensuring that consumer privacy is front of mind, while still creating a relevant advertising experience for the end user.

Ask the Associates

Six ideas to make your user experience the best it can be

A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.

Ask the Associates

Innovations in building audience revenues to inspire your strategies

In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…