Ask the Associates

Nine predictions for the future of the programmatic marketplace

New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…

Ask the Associates

Seven strategies for publishers looking to take control of their first-party data

Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…

Ad Refresh Myths: “Ad Refresh is a user experience killer

How To Optimize Your CMP For More Ad Revenues

The Impact of Identity on Publishers’ Advertising Revenues

The Complete Guide to Boost Ad Revenue with Analytics

The Guide to Maximizing Monetization while Respecting User Choice

How To Run A Proper A/B Test

How to Increase Revenue with Ad Refresh without Affecting the Inventory?