How can ad tech support publishers in preparation for the cookieless world?

How Progressive Profiling Helps Build Rich Audience Segments

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights. It allows you to collect data when it’s most relevant to the needs of your business.

How to Make More Strategic Decisions With Contextual Data

In its essence, contextual data helps you understand more about your users so you can deliver more personalized experiences to them. For media brands and publishers, contextual data provides deeper insight into onsite behaviors and is described by Gartner as “any relevant facts from the environment,”

How to Collect More First-Party Data

If you didn't know what first-party data was before Google announced its plans to end support for third-party cookies, this is your wake-up call. First-party data is an extremely useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. Companies use these profiles to build effective engagement campaigns, personalized messaging and advertising experiences that motivate users to take a desired action.

Is there a future for marketing attribution with the demise of third-party cookies?

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting and any other sort of data-driven advertising. Marketing attribution has also been heavily reliant on access to limitless consumer data.

How to Win the Post-Third-Party Future

A generation after the dawn of the Information Revolution, the original cookie — in its time a useful tool to help identify users and allow them to pick back up where they left off in research, shopping or consuming content — has been deemed untenable. The problem has less to do with the technology and more to do with what marketers may do with the collected information. With very real threats on privacy like identity theft, location tracking and malware, it’s time for a bold step forward.

The recent announcement of our Chief Publisher Sales Officer's hiring,

In September 2021, Ogury announced the appointment of Fabien Magalon as Chief Publisher Sales Officer. Fabien is responsible for setting the global supply strategy, leading Ogury’s international publishing team, and influencing publisher’s product development.

How to play outside the duopoly’s publishing rules

Raphael Rodier, Ogury’s Global Chief Revenue Officer, wrote a byline to discuss how other publishers can play outside the Google-Facebook duopoly and develop their strengths in the digital advertising world.

Ogury announces new mobile ad format for publishers: Q&A

In early 2021, Ogury released ‘Thumbnail ad format’, the world’s first non-fullscreen format built specifically for mobile. In an interview, Sarah Jones, Global Head of Product Marketing at Ogury, explained why this format is a true innovation for publishers