InfoSum_Case-Study_TSB-Global

TSB unlocks power of its first-party data through data partnership with Global

Introduction InfoSum

Redefining data collaboration in a privacy-first way. InfoSum unlock data’s limitless potential by powering a better datadriven customer experience through privacy-safe collaboration.

FINAL OSDS ID5 CS Sept 21

Data Provider, OS Data Solution (OSDS) recognised that the restrictions of third-party cookies prevented them from activating data especially in Safari and Firefox. OSDS wanted to reclaim unaddressable audiences to better monetise their assets and future-proof their business in preparation for the post-cookie world.

ID5 State of Digital Identity Report 2021

The ability to identify users has become an increasingly vital point of interest for all industry players in ad tech as we move closer to the 2022 deadline when third-party cookies are to be blocked from Chrome. Identifying users is crucial for delivering targeted data-driven campaigns.

3 Drivers of Creativity in a Cookieless World

Regardless of Google’s decision to extend the deadline, the death of third-party cookies has further vitalized the focus on great creatives. Tech providers should now accelerate the trend with solutions that facilitate creativity at scale as much as standardization.

Don't wait for Google

Many in the ad industry sighed in relief when they heard Google will delay phasing out third party cookies. While the news may be an anti-anxiety pill it sure shouldn’t be a sleeping pill.

Is the Programmatic Ecosystem About to Untangle

With DSP consolidation, first price auctions and the maturation of prebid threatening the role of the SSP, will the next generation of programmatic be direct DSP-to-publisher relations? Will the market move towards multiple private marketplaces relying on prebid as the auctioneer?

Publishers Sceptic to Unified ID Solutions

There is no denying Digiday’s article on publishers’ scepticism towards unified ID solutions is a key read for publishers. Having spoken to those who show a healthy skepticism and also to those who are not as familiar with the technology to make educated decisions.

Self-service

Adnuntius provides publishers with an easy, quick and affordable way to give advertisers, especially SMBs, the chance to register, and to create, pay for and manage their campaigns. Here are five ideas for what you can use it for.