Solving the Problem of Standards in Publisher Data

Is the rising concern in publisher first party data really around the lack of standards or is the problem merely transparency?

What does it Take to Be Truly Privacy Safe

As privacy legislations such as GDPR become stricter, more publishers are finding themselves in need of advertising technologies that help in keeping their properties monetized even when a website visitor does not consent to any kind of tracking.

Who Will Control the User Next

Finally, publishers have the opportunity to monetize their user data at a premium, but will they be able to protect one of their greatest assets, the user ID?

Publishers must start giving, and demanding, the recognition they deserve

As comedian Maisie Adams raised the roof at last week’s AOP Digital Publishing Awards, I was struck by how much shared moments of joy matter. Watching physical and virtual attendees letting off steam brought home the importance of not only easing the pandemic pressure valve, but also coming together to celebrate what we have achieved.

New Google Resource

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Associate member 02 second resource

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BBC resource

Associate member 01 resource

Publishers need to turn the social spending tide

As buy-side confidence rises to outweigh pessimism, we can look forward to greater spending freedom that will ultimately benefit the entire ecosystem. But with social media taking a bigger share of investment, there are also questions about how digital publishers can harness this renewed prosperity.