Industry News

UK Advertising Reports £108BN Spend in Q2 2024

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1.

Member News

Immediate Announces Guljeet Samra as Director of Acquisitions and Social Media

Immediate, home to trusted brands people love, has appointed Guljeet Samra as Director of Acquisitions and Social Media. The newly created role will be focused on developing full-funnel digital marketing strategies and driving customer demand for Immediate’s category leading brands. Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck.

Member News

Haymarket Media Group announces the The Real Junk Food Project - Twickenham as its new local UK charity partner 

Haymarket Media Group announces The Real Junk Food Project Twickenham as its new local UK charity partner. The partnership supports their mission of diverting food from landfill, turning it into nutritious meals, and redistributing surplus food to those in need, including the homeless, low-income families, refugees, the elderly, and individuals living in isolation who crave company.

Taboola Signs Exclusive Deal with National World and Axiom Media Alliance (AMA) to Power Content Recommendations Across the National World Network of Regional Sites Including Yorkshire Evening Post and The Scotsman

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.

Ask the Expert: A publisher perspective with the AOP

Welcome to our latest episode of “Ask the Expert,” where we delve into the dynamic world of online publishing with Experian’s Danny Holmes and Richard Reeves, CEO of the Association of Online Publishers (AOP).

Industry News

CPCA and ICO begin development of world’s first regulator-approved privacy certification for digital advertising

Today, the Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data Protection Regulation (UK GDPR) applies to digital advertising, increase regulatory clarity and reduce market uncertainty.

Governance. It’s what we do.

What does the G in ESG stand for?

Navigating the Future of Video Monetisation

Video advertising is shaping the digital landscape. According to IAB UK's AdSpend Study, video now accounts for 61% of digital display, contributing £6.9 billion in spend. This scale presents a sizeable opportunity for publishers to increase revenue through effective video monetisation. However, the challenge lies in standing out in a crowded market by offering exceptional viewing experiences, top-quality content, and innovative advertising opportunities.

Understanding the impact of outcomes data on product strategy and revenue generation

Advertisers typically rely on two types of data to measure campaign impact - initial delivery data (impressions, viewability and increasingly attention data) and performance data (mostly focused on resulting sales numbers). At Brand Metrics, we and our clients feel this approach to data collection can be a somewhat blunt instrument, missing a wealth of deeply informative insight that is found in between these two stages of the ad life-cycle. This is where the concept of outcomes data comes in.