AOP News | Ask the Associates

Beyond automation: Nine ways to integrate AI into product development

AI isn’t a question of ‘if’ anymore; instead, the question is how and where you use it, and what is actually delivering the most value. To understand where publishers should be targeting their efforts, we reached out to the AOP Associates to discover how they saw publishers enhancing their product development with AI tools. From inventory to data analysis to branded content partnerships, here are nine ways you can leverage AI more effectively in your product development strategy.

Why Premium Publishers Still Matter in an AI-Driven World

What is the role of premium publishers in a fragmented, AI-driven media landscape? AOP’s MD Richard Reeves sat down with Advertising Week to explore why trust and quality environments are making a comeback, and why supporting premium content isn’t just a moral decision – it’s a smart commercial move for brands looking to drive real impact. Listen in to the conversation here to discover why premium publishers still matter in an AI-driven world.

Member News

Immediate Appoints Heather Payne as New Chief Technology & Product Officer

Immediate, home to trusted brands that people love, have announced the appointment of Heather Payne as Chief Technology & Product Officer.

Avid Collective Expands UK Team Following Continued Growth

Following Avid’s continued success since launching in the UK market, and as part of their ongoing commitment to expanding our operations in the region, they’re excited to announce a number of new opportunities to join the Avid team. As part of this expansion, Avid is currently seeking experienced Agency Sales Representatives to join the UK team and help drive adoption of its platform through media agencies. Learn more about the role here.

Pubstack Calls for Supply-Side Intelligence as Agentic AI Reshapes Programmatic

As agentic AI reshapes programmatic, Pubstack warns that without clearer, stronger supply-side signals, automation may optimise noise rather than correct inefficiencies. In this new perspective, Herv? Brunet, CEO of Pubstack, explains why supply-side intelligence is becoming critical as AI reshapes decisioning. He will expand on these themes at Prebid Ascent London on 25 March during the panel Agentic AI: Signal vs. Noise. Read the full story here.

Matt Weston outpaces teammates as Britain’s most-read-about 2026 Winter Olympian

Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.

Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads and NBCUniversal Veteran to Lead Global Sales and Partnerships

Taboola today announced the expansion of its leadership team with the hiring of Krishan Bhatia as Chief Business Officer.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

Member News

Mail Metro Media extends Impact Fund initiative

Mail Metro Media is relaunching its £100,000 Impact Fund to support sustainable advertising on The i Paper and New Scientist throughout 2026.