AOP News

Voice of the Premium Publisher: Spotlight On… Ian Dowds & James Oates

In the first of our new “Spotlight On…” series — where we shine a spotlight on pertinent industry issues and speak to those in the know — Richard Reeves caught up with Ian Dowds, CEO of UKOM, and James Oates, Head of Ipsos iris, to talk about governance in audience measurement, the need for data transparency, and the risks of an industry that has become too trusting of platform-provided insights.

AOP News | Ask the Associates

Breaking down barriers: Five ideas for more inclusive digital publishing

More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.

AOP News

Letter to IAB and AOP regarding cookie compliance practices

Alongside IAB, AOP have been leading conversations with ICO regarding compliance with data protection law in relation to advertising cookies. Following these consultations, we’re delighted to share that ICO have published their response to deliver a greater degree of certainty around the adoption of alternate models, intended to help guide publisher investment and strategic compliance decisions.

AOP News | Ask the Associates

Thirteen steps in your journey to revenue diversification

To understand how digital publishers can take advantage of this tumultuous environment, we asked our Associate partners what they saw as the key to success when it came to developing new revenue streams. Here are thirteen ideas to help you adopt an innovative, entrepreneurial spirit and uncover new opportunities to open new avenues for revenue.

AOP News | Ask the Associates

The science behind crafting sticky content that engages your audience

In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? Eleven of our Associate Members shared their top tips to help you deliver the maximum return on your work.

AOP News

Defining the future of digital publishing - Take part in our survey

The digital publishing industry is at the cutting edge of technological change, and we want to understand how your strategic priorities are evolving as a result of new technologies, enhanced advertiser requirements, and broader societal change.

AOP News

Reasons to be cheerful: Four areas digital publishing is positively thriving

As we find ourselves nearing the end of 2023, AOP MD Richard Reeves takes a moment to reflect on the brilliant work undertaken by our community of digital publishers to build a more resilient, collaborative, and valuable industry.

AOP News

Publicis Media and top UK publishers announce test of innovative privacy-enhancing cookieless technology

Publicis Media and the UK Association of Online Publishers (AOP) have announced today that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.

AOP News

Bloated creatives are hitting publishers’ bottom line and third-party tags are to blame

Publishers have leapt from the frying pan of unauthorised data scraping into the fire of bloated creative sizes. AOP’s Managing Director, Richard Reeves, unpacks findings from an investigation by an AOP member and the harmful consequences of inflated creatives that often exceed IAB standards.