AOP News

Reasons to be cheerful: Four areas digital publishing is positively thriving

As we find ourselves nearing the end of 2023, AOP MD Richard Reeves takes a moment to reflect on the brilliant work undertaken by our community of digital publishers to build a more resilient, collaborative, and valuable industry.

AOP News

Publicis Media and top UK publishers announce test of innovative privacy-enhancing cookieless technology

Publicis Media and the UK Association of Online Publishers (AOP) have announced today that they will conduct a large-scale test of Anonymised — a new privacy-enhancing technology (PET) for cookieless targeting and measurement.

AOP News

Bloated creatives are hitting publishers’ bottom line and third-party tags are to blame

Publishers have leapt from the frying pan of unauthorised data scraping into the fire of bloated creative sizes. AOP’s Managing Director, Richard Reeves, unpacks findings from an investigation by an AOP member and the harmful consequences of inflated creatives that often exceed IAB standards.

Responsible journalism. Good for society, good for your brand

In a world where multiple content providers, both reputable and untrustworthy, are vying for advertising budgets, the need for the media industry to actively support responsible journalism has never been greater. Our MD, Richard Reeves, joins industry experts to share his thoughts on what publishers can be doing and how delivering good for society delivers for your brand as well.

Podcast: What next for digital publishing?

What does the future of digital publishing, and in particular, digital news publishing, look like? Our MD Richard Reeves, and Raymond Snoddy, the former presenter of BBC News Channel’s NewsWatch and a longtime columnist for The Media Leader, joined The MediaLeader podcast to discuss.

AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

AOP News | Ask the Publishers

Expert digital publishers share best practice for collaborative data matching

Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.

AOP News

We need agency and advertiser allies in our battle against publisher IP theft

In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.

AOP News | Ask the Associates

Nine tips to help you navigate the social platform disruption

Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.