AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

AOP News | Ask the Publishers

Expert digital publishers share best practice for collaborative data matching

Five leading digital publishers shared their insight with us on what they saw as the opportunities that such collaboration created for publishers and advertisers alike, and the potential pitfalls that advertisers should be watching out for.

AOP News

We need agency and advertiser allies in our battle against publisher IP theft

In the weeks since we called out the unacceptable theft of publisher IP in our Open Letter, we’ve been heartened by the whirlwind of press coverage and discussion spurred. Now we need to keep up the momentum, which means unifying our voices to stamp out this practice for good. However, there’s one group from which I’d welcome more input — the very people the letter was addressed to: agencies and advertisers.

AOP News | Ask the Associates

Nine tips to help you navigate the social platform disruption

Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.

AOP News

Calling time on publisher IP theft: an open letter to advertisers and agencies

Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.

AOP News | Ask the Publishers

Five ideas to enhance your branded content

Consumers are increasingly becoming ad blind. Most of us skip pre-roll adverts as soon as we get the chance, and while the global average CTR for banner ads is disputed, it’s generally agreed to be well under 0.5%. Advertisers are increasingly seeking ways to engage authentically with their audiences in seamless, non-intrusive manners that inform, entertain or inspire. Branded content provides the buy-side with the opportunity to meet those objectives and tap into a treasure trove of first-party data. But how can you make sure that a publisher-advertiser partnership delivers the maximum value for all parties?

AOP News | Ask the Associates

Five opportunities you might be missing to free up resources in your team

Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.

AOP News

ISBA’s second study of programmatic supply chain finds significant increases in match rate and reduction of unattributable spend

The second Programmatic Supply Chain Transparency Study from ISBA and PwC, with support of the AOP and IAB, has found positive and welcome improvements. Greater standardisation of data quality has improved the ad impression match rate to 58% (vs 12% in 2020) and the proportion of advertiser spend reaching publishers has risen by 8%.

AOP News | Ask the Associates

How to streamline your digital publishing business in response to an uncertain economic climate

If you’re predicting a tightening of purses or a squeeze on your resources and bandwidth, then you’re not alone. We’ve collected a selection of helpful tips and ideas to help digital publishers streamline strategies, identify new avenues for innovation, and ensure they’re putting their best foot forward in 2023.