Google’s site reputation abuse policy: the wrong solution to a real problem

AOP Managing Director, Richard Reeves, recently wrote for Press Gazette about the impact of Google's site reputation abuse policy When Google began cracking down on sites 'abusing' their strong search authority position last year, it inadvertently affected many legitimate publishers who had worked to build strong affiliate sites. The AOP investigated the impact of the “site reputation abuse” policy - you can read Richard's finding here.

AOP News

Google’s site reputation abuse policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

AOP News | Ask the Associates

The alchemy of audience trust

Audience trust has always been important for publishers, but as AI ramps up the speed and virality of misinformation and disinformation, it is increasingly critical to make sure that foundation is solid. We reached out to our Associate partners to discover what they considered to be the key factors in building trust with your audience. From privacy management, to a streamlined ad experience, to fact-checked and reliable content, here are the eleven areas that should be top priorities for publishers right now.

Digital publisher display revenues stabilise for first time in two years

Following the latest Q4 2024 Digital Publishers Revenue Index (DPRI) from AOP and Deloitte, AOP Managing Director, Richard Reeves, explores the latest findings and analyses what this means for digital publishers. 

How publishers and advertisers are redefining personalisation in a privacy-first world

Privacy by Design is a new podcast series by FT Strategies in collaboration with the Privacy Sandbox. In the latest episode Lisa MacLeod speaks with Richard Reeves, AOP Managing Director, and Matt McIntyre, Senior Vice President of Product Strategy for Activation at GroupM, about how to prepare for future changes in the privacy-conscious advertising ecosystem. They explore how publishers and advertisers are balancing personalisation with privacy by leveraging AI-driven advertising, first-party data strategies and Privacy Sandbox technologies.

AOP News

AOP CRUNCH: Driving growth through branded content

The Association of Online Publishers (AOP) recently held its first CRUNCH event of the year, and it was suitably optimistic for a change of season. The day’s discussions centred on branded content – a fertile patch of fresh growth in the otherwise dry and cracked ad spend soil.

AOP News

Advertising Week Europe

Karen Eccles, our new Chair of the Board sat down with AOP’s Managing Director, Richard Reeves, to discuss the ups and downs of digital publishing, the challenges and opportunities it faces today, and the immense responsibility of keeping revenues flowing at such a storied news brand.

AOP News | Ask the Associates

Inspiration in action: Eight publishers who are leading the way in 2025

When you’re jumping from deadline to deadline, it’s easy to lose sight of the remarkable achievements happening all around us. But recognising the great work being done across the industry is vital – both to celebrate the trailblazers pushing the boundaries, and to inspire us all to new heights. To uncover the digital publishers delivering stand-out, innovative work, we reached out to our Associate partners to discover who’s raising the bar with their approach…