AOP News | Ask the Associates

Twelve ideas to kickstart your product development strategy and drive new revenues

Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…

AOP News

Publishers must stop being led by technology, and start taking charge

In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.

AOP News | Cross-Industry Relationships

Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.

AOP News

Entry 38468

The publishing landscape is becoming more and more complex, and for consumers, finding and recognising quality content from trusted sources is more challenging than ever.

AOP News

AOP Statement

A statement on the Government’s intention to introduce a 9pm watershed on TV advertising for HFSS products and a total ban on online advertising.

AOP News

ISBA Programmatic Supply Chain Transparency Study by PwC with the AOP

Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment.

AOP News

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

GameSpot commissioned a survey with the AOP exploring the breadth of gamers to bust the myth of targeting males 18-34.

AOP News

Update from the AOP: ICO Adtech Investigation – Awareness & Accountability

The AOP have been speaking with the ICO to understand how the ICO’s recent announcement in January will impact digital publishers across the UK.

AOP News | Awards News

AOP Announces Winners for the Digital Publishing Awards 2020

Incisive named Best Digital Publisher Company: B2B and News UK wins Best Digital Publishing Company: Consumer at AOP’s annual celebration of industry excellence, with a total of 26 winners receiving accolades on the night