AOP ROUND TABLE: Preparing for the future: Practical personalization strategies that turn passive users into active participants

Hosted by EX.CO 10 May, 2022 9.30am – 11am The Apartment at The Hoxton Hotel, Holborn The recent AOP ‘Meeting the Future’ report provides an optimistic view on how publishers are looking at their revenue diversification strategies moving forward. Product innovation, subscriptions, lead generation revenues, and emerging opportunities in e-commerce look set to become a major focus.

AOP News

Unprecedented UK Media Coalition Calls On PM To Act Swiftly To Save Media From Harmful Impact Of The Tech Platforms

As the government has introduced legislation via the Online Safety Bill to make the internet a safer place, the AOP are united with major media businesses across the UK in stressing the vital urgency of tackling the other side of the coin which will provide the Digital Market Unit the necessary statutory powers and underpin the new pro-competition regulatory regime.

AOP News | Ask the Associates

Twelve ideas to kickstart your product development strategy and drive new revenues

Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…

AOP News

Publishers must stop being led by technology, and start taking charge

In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.

AOP News | Cross-Industry Relationships

Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising

The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.

AOP News

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The publishing landscape is becoming more and more complex, and for consumers, finding and recognising quality content from trusted sources is more challenging than ever.

AOP News

AOP Statement

A statement on the Government’s intention to introduce a 9pm watershed on TV advertising for HFSS products and a total ban on online advertising.

AOP News

ISBA Programmatic Supply Chain Transparency Study by PwC with the AOP

Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment.

AOP News

The Changing Face of Gaming – Reach and Diversity in the Gaming Market

GameSpot commissioned a survey with the AOP exploring the breadth of gamers to bust the myth of targeting males 18-34.