Marketing in the first-party future: publishers, brands and authenticated data

In 2021, the digital advertising industry is experiencing more change than at any point in its history. Increased restrictions on the use of consumers’ personal data, combined with the withdrawal of many of the third-party cookies and mobile IDs used to track and target online audiences, are forcing brands and publishers

2021 InfoSum for Brands

Deliver more powerful marketing by safely matching your customer data with media owners, other brands, and data enrichment sources, without sharing data.

2021 InfoSum for Data Owners

2021 InfoSum for Intermediaries

Create value at scale by safely partnering with other intermediaries and offering a unified workflow to your clients.

2021 InfoSum for Media Owners

Unlock the full value of your audience through privacy-safe data matching. Empower brands to create personalized custom audiences, and collaborate with strategic partners on new data products.

InfoSum Case Study - Channel4 food delivery

Food delivery company demonstrates power of collaboration with Channel 4’s BRANDM4TCH, powered by InfoSum

InfoSum_Case-Study_TSB-Global

TSB unlocks power of its first-party data through data partnership with Global

Introduction InfoSum

Redefining data collaboration in a privacy-first way. InfoSum unlock data’s limitless potential by powering a better datadriven customer experience through privacy-safe collaboration.

FINAL OSDS ID5 CS Sept 21

Data Provider, OS Data Solution (OSDS) recognised that the restrictions of third-party cookies prevented them from activating data especially in Safari and Firefox. OSDS wanted to reclaim unaddressable audiences to better monetise their assets and future-proof their business in preparation for the post-cookie world.