Member News

Mail Metro Media launches Getting Real With AI research

It’s impossible to ignore the growing use and influence of AI on everyday life, yet the hype is also rife. To make sense of this situation and cut through the chaos, the Mail Metro Media D.R.E.A.M. Data and Insight team is launching the first in a series of research reports looking at how AI is being used and understood by consumers.

Industry News

The Stationers' Company Warrants Scheme 2025

2025 marks the start of our second decade of The Stationers’ Warrant since its inception in 2014 the Warrants have become established as a mark of recognition highlighting excellence within our industries. Members of The Stationers’ Company hold the Warrant in extremely high esteem, reflecting our unique reach and expertise.

Avid Collective Event I FutureProof: Accelerating Growth In Digital Publishing

​Join us for an exclusive event on Aptil 10th designed to help UK publishers drive growth against other ad channels through innovation and industry collaboration.

The Search-to-Sales Connection

In partnership with Circana, we've launched The Search-to-Sales Connection—an exclusive report that uncovers the powerful link between consumer search behaviour and sales performance. It proves that search doesn't just influence sales; it predicts them.

AOP News

Advertising Week Europe

Karen Eccles, our new Chair of the Board sat down with AOP’s Managing Director, Richard Reeves, to discuss the ups and downs of digital publishing, the challenges and opportunities it faces today, and the immense responsibility of keeping revenues flowing at such a storied news brand.

How publishers can harness five key benefits of branded content

New report from Avid Collective details five key benefits of branded content for publishers. By Press Gazette

Maximise The 5 Unique Benefits of Branded Content 

Following Tom Gunter’s editorial at AOP Crunch, Avid Collective’s latest whitepaper explores how publishers can leverage trust, attention, relevance, education, and emotion to drive sustainable revenue. Discover how to combat declining ad spend, reduce reliance on programmatic, and position your branded content offering as essential to advertisers. Download now for actionable strategies to future-proof your publishing business.

Taboola Expands Beyond Native Ads with Realize

Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new technology platform called Realize.

Member News

Immediate Partners with the GoodNet to Launch Media-First Publisher Sustainability Platform, IM Clear

Immediate, home to trusted brands people love, including Good Food, BBC Gardeners’ World and Radio Times, has announced the launch of IM Clear, a pioneering sustainable advertising platform.