Since being acquired by whynow, Rock Sound has gone from strength to strength. But at the time of acquisition, Rock Sound had just two staff members – the editor, James, and designer, Kelly. More than that, many music magazines had been closed over the years. This was a chance to capture a corner of the market, but they needed a clear plan to succeed.

In 2023 and 2024, the team laid the foundations for future success, getting costs under control and continuing to strengthen the editorial voice of the brand. Moving into 2025/6, the plan was to increase revenue by diversifying products and securing relevant partnerships.

Over the last twelve months, the team has built on its shop sales by trying new types of merchandise. Whether that’s hats, limited edition vinyls, or even cassette tapes, each sold well. The team even launched the first ever downloadable album that was accessible via scanning the magazine cover!

For example, 2025 was the tenth anniversary of Twenty One Pilots seminal album, blurryface. Editor James was able to get 14 other bands to record covers of each song and created a limited-edition CD album that could only be purchased with the magazine. The results were incredible: email subscribers increased dramatically by fans who signed up for a chance to buy the album.

The team have also launched two podcasts in the last twelve months, with Co-op coming on board as the launch partner for the 7of30 show. Moving forwards, the team are branching out into live events for their fans, bringing the community together in person to celebrate the bands they love.

By knowing their audience, having a strong design, and great ties to artists, the team have taken an almost extinct magazine and turned it into a multi-channel success story. It may be 27 years old, but Rock Sound feels fresher than ever!

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