Automotive Studio is a remarkable success story amidst what has been a turbulent five years for the automotive sector.

The success comes down to a long-term plan. First, the team recognised the needs of their clients for creative content and storytelling. Secondly, they wanted to diversify commercial revenues by unlocking new, incremental money.

Automotive Studio wanted to act like an agency – in terms of creative skills, specialisms, structure, and ultimately, in terms of their behaviour. The team delivered on all fronts and have now also been appointed the social media content agency for MG, creating white label content for UK and Europe.

Their success has been built on six key pillars.

1. People: They have amazing talent, including videographers, designers, drone pilots, social media experts, wordsmiths, project managers, pitch creators, and client managers. Their team is valued by clients for their individual yet complementary skill sets.
2. Work: Their creative output is stand-out brilliant constantly evolving. The team are currently leading the way for the entire business in the first of social media.
3. Diversification of revenues: The team have secured bookings from non-core clients like Pod Point (EV charging) and delivered services including sponsorship, product placement, and research. They have now been appointed the retained social media content agency for MG, demonstrating how far the team has travelled.
4. Effectiveness: No project is complete until it is measured.
5. Service: Creative solutions is complex for clients, so Automotive Studio does the heavy lifting. The team are easy to work with and never let clients down.
6. The Studio brand itself: They have a well-nurtured and respected brand, built from the ground up.

“Working with Automotive Studio was a fantastic experience from start to finish. They grasped our requirements immediately and showed remarkable agility and creativity – delivering outstanding creative solutions that truly resonated with the audience,” commented Rhidian Taylor, Brand Marketing Manager for SKODA UK. “They helped us drive sign-ups for the car ahead of its UK launch. It was instrumental in helping Elroq become the UK’s best-selling electric vehicle in April, just one month after launch. Fantastic work!”

Combined, these efforts have delivered seven consecutive years of revenue and profit growth achieved, against a backdrop of fan extremely volatile car market. The team have won ten awards in the last five years, and Automotive Studio has consistently delivered pitch conversation rates between 60-70% - a phenomenally high success rate.

They’ve undertaken high profile research, with 50+ presentations delivered and two significant client roadshows. Their own research has even been quoted back to them in client briefs!

The results speak for themselves: record revenue, many award wins, and best-in-class content – all delivered with a tiny team in comparison to their competitors.

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