Viktoria Williams

Global Marketing Strategy and Capability Manager
British Airways

Viktoria Williams is leading the Global Marketing Strategy, Planning and Capability team at British Airways, and has been at the heart of marketing transformation which was accelerated over the last two years by the unprecedented crisis imposed on the travel industry.

Viktoria holds multiple strategy, media and innovation awards in her trophy cupboard after a successful career incorporating a variety of marketing roles across multiple global markets over the last 15 years. She is an active Diversity and Inclusion champion both at British Airways and external organisations.