Vice President of Audience & Content Strategy
VICE Media Group
Tamar is Vice President of Audience & Content Strategy at VICE Media Group, working across Refinery29 and i-D Magazine globally. Tamar is responsible for audience growth strategy, digital channel innovation and content optimisation.
Since launch, and under Tamar's guidance, Refinery29 has shown YoY growth in European markets, developing into a leading voice in the women's digital media market.
Prior to Refinery29, Tamar was at TLC Marketing for four years building and managing international marketing departments. Tamar started her career at Red Bull and has worked in multidiscipline marketing for over a decade across digital, experiential and shopper marketing.