Group Director, Audience & Data Strategy, EMEA
Sherrick is the EMEA Audience & Data Strategy lead for Initiative and has over ten years media agency experience. He has primarily worked in digital and business development roles across a variety of large agencies, including PHD, Carat and Mediacom. His prior experience spans global and regional remits across clients such as LEGO, Amazon, HSBC, Adidas and a variety of tourism and travel accounts. Sherrick brings a strategic, consultative and result approach to audience and data transformation with his clients, focused on ensuring every solution ladders up to their short and long terms business goals. He is in continual dialogue with marketing and technology leads client side to keep on the pulse of their key challenges and is at the centre of the transformation programs as the tectonic plates in our industry continue to shift.