Partner and Media & Entertainment Leader
Sam is PwC's Media & Entertainment leader for the UK and set up and leads PwC’s multi-award-winning Marketing & Media Assurance team. Their services cover customer insight, marketing transformation and effectiveness, media assurance (media audits), audience reporting, and campaign delivery, all underpinned by data privacy and ethics.
In 2021 Sam was recognised as one of Campaign’s "40 Over 40" influential figures in UK media.
Sam is married with two children; when work and family permits he "enjoys" (?) running ultra-marathons.