Robin Shute is operations director - Europe for Arc network, a fast-growing B2B media business that owns Incisive Media, Agriconnect, Bridge2Food and Marketing in Partnership. Robin leads the back-office functions for Arc Europe, primarily digital, IT, ad ops, property plus procurement, and work closely with the business’s senior management team on new product launches and acquisitions. Arc Europe operates market-leading B2B brands in the asset management, pensions, sustainability and agriculture sectors. Robin is chair of the AOP’s B2B digital committee and sits on the AOP advisory board. He also chairs Incisive Media’s sustainability committee.