Peggy Richter

Strategic Partner Lead, News | Global Partnerships EMEA
Google

Peggy leads strategic commercial partnerships for Google’s Global Partnerships division across UK news publishers. She works closely with leading media organisations to accelerate digital business models, optimise monetisation strategies, and navigate emerging technologies. With extensive experience across programmatic advertising and publisher operations, Peggy focuses on helping newsrooms leverage AI and agentic workflows to drive sustainable business growth and long-term yield.