Nathan Taylor-Billings

Head of Programmatic
KINESSO UK&I

Nathan is Head of Programmatic, Partner at KINESSO UK&I, IPG Mediabrands’ tech driven performance agency, where he is responsible for best in class planning and activation, enhancing their product proposition and overseeing its operational excellence.

Nathan oversees a team which plans and executes campaigns in Demand Side Platforms (DSPs) across multiple channels such as Display, Video, DOOH and Audio. By integrating cutting-edge technologies and analytics, he ensures that clients achieve maximum ROI from their advertising investments.

Nathan has also played a pivotal role in advancing KINESSO’s programmatic capabilities, driving growth through partnerships with leading DSPs and technology partners.

Prior to KINESSO, Nathan led the Programmatic team at Essence for BT Group, which grew exponentially and spearheaded the digital transformation and advanced its programmatic investments delivering award-winning work.