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Alison Thorburn

Alison Thorburn

Digital Media Accleration
BT Group

Alison Thorburn, Digital Media Acceleration, BT Group.

Alison leads the Digital Media Acceleration team, which focuses on the media tech channels, audience & creative capability, including tracking, targeting & optimisation. Essentially all things data and the capability it represents.

Has been a co-chair of the programmatic and performance group at ISBA for the last three years and an advertising partner for the Supply Path Optimisation initiative. A recognised industry leader for advertisers with the Media Leaders nomination 2022.

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