Programmatic & Data Director
Mia Mulch is Programmatic and Data Director for DAX at Global, one of the world's leading media & entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA.
DAX is the company’s pioneering, data-driven advertising platform that operates in the UK, the U.S. and Canada, helping advertisers reach audiences at scale across audio and outdoor. Mia is responsible for DAX’s programmatic and commercial data operations and she leads a team of programmatic and data experts.
Mia joined Global in April 2022 from Omnicom Media Group where she was Managing Director of the programmatic division in the UK. During her time there, Mia delivered growth and product innovation for advertisers, and worked to strengthen connections between publishers and advertisers in programmatic media.