The Responsible Marketing Agency
Liam Brennan, Managing Director, The Responsible Marketing Agency
Bio: With almost twenty years’ experience in media and marketing, Liam Brennan is Managing Director at The Responsible Marketing Agency where he works to drive positive progress for clients and the industry as a whole; aligning and orienting partners around shared common goals and designing and delivering workstreams that work to drive a sustainable and progressive future, whilst still delivering on desired business outcomes. Liam joins the RMA from WPP’s EssenceMediacom, where he launched and led Blink Consulting, its in-house digital transformation consultancy, which he successfully grew into a multi-market offering covering e-commerce, applied innovation, in-housing, technology and sustainability. Liam has also been privileged to work with both market-leading and disruptor brands such as Diageo, Mars, The Coca-Cola Company, Adidas, Sky, Red Bull, ASOS and Airbnb, having previously held senior agency positions at Publicis’s Starcom and Dentsu’s Carat, where he specialised in driving transformation initiatives. Liam is passionate about creating more inclusive environments and has a particular interest in DEI initiatives, including those focused on social mobility, neurodiversity and mental health. In his spare time, he enjoys walks with his young daughter in North London’s many green spaces, travelling, expanding his ever-growing record collection, and watching any sort of sport involving an oval ball. Liam’s writing regularly features in leading industry publications and he lectures at some of the UK’s top educational institutions."