Marketing Performance & Technology Director
Katrina is Marketing Performance & Technology Director at the Financial Times (ex The Telegraph, The Independent, Future PLC). Katrina has spent many years in the media and publishing industry and has an undoubtable love and passion for subscriptions! Her experience covers the full spectrum of performance marketing channels across owned, earned and paid for platforms, and her approach to devising and implementing audience-first and content-led acquisition strategies has continuously achieved enviable results. More recently, Katrina has specialised in marketing performance, utilising and leveraging evolving marketing technologies and data management practices to improve overall marketing effectiveness and impact whilst spearheading digital transformations in readiness for a post-cookie world.