Jon O'Donnell

CEO & Chief Creative Officer
Viral Tribe Entertainment

Jon is a former news and publishing executive who has held senior roles across several major media companies. Most notably, he developed the commercial strategy that took the Evening Standard free and oversaw The Independent’s transition from print to digital—moves that helped establish it as one of the world’s most successful digital newsbrands.

A passionate advocate for podcasting, Jon founded Viral Tribe Entertainment in 2020 as a creative podcast and content business, helping brands, producers, and talent navigate the digital content space. The company produces a wide range of original shows featuring some of the biggest names in sport and entertainment, and is also the home of Soho Radio, the music and culture discovery platform showcasing emerging talent and cultural trends. Viral Tribe has partnered with a wide range of brands seeking to connect authentically with culture.