Chief Data & Marketing Officer
Jo Holdaway, Chief Data & Marketing Officer, IDNML
Jo was appointed Chief Data Officer in November 2016 after 3 years as Director of Strategic and Commercial Data, and having spent the previous 7 years as Digital Commercial Director for ESI Media. She acquired additional responsibility for consumer subscriptions marketing in June 2020.
Throughout her career, she has been fortunate enough to be at the very forefront of data and digital disruption in the publishing industry. From driving change through the introduction of e-commerce, video and programmatic advertising (before it was mainstream!) to pioneering a company-wide data strategy for a multichannel media business with a digital monthly audience of 100 million.
Working across The Independent and London Evening Standard as Chief Data & Marketing Officer, Jo is tasked with driving the Data, Identity Management and Consumer Subscriptions Strategy across the business. She also oversees GDPR compliance.
In October 2016 Jo was appointed Chairman of the Association of Online Publishers (AOP), a position she still holds.
Jo is a regular speaker and panellist at conferences including INMA, Digiday, Digital Media Strategies, AOP, Guardian Changing Media Summit and at tech vendor, partner and agency events.
Jo graduated from Bristol University with an honours degree in biology, and worked at IPC Media for five years in sales for New Scientist, before moving to JC Decaux and The Independent. Jo’s career has been interspersed with travelling, completing an MBA at Ashridge Business School, and having two children.