Chief Marketing Officer
James is the Chief Marketing Officer at IMPACT+, a SUSTAINtech solution enabling digital advertising players to evaluate and reduce their environmental impact.
As CMO, James leads all IMPACT+ marketing and communications, building and leading a team to drive; industry education on sustainable media and advertising, building the IMPACT+ brand presence globally, and delivering marketing growth strategies.
James is an experienced B2B marketing leading with experience across multiple sectors and organisation types. He has been working in AdTech for the last 8+ years at AppNexus and subsequently Xandr, across a number of marketing leadership roles, with a core focus on building brand awareness, and driving growth across EMEA, APAC and LatAm markets.