Managing Director, Media Division
Fiona leads Sift’s media business, which reaches over 1.5m professionals each month through market leading B2B brands including AccountingWEB (UK and US), MyCustomer, HRZone and TrainingZone. A marketer by profession and instinct, Fiona is driving Sift’s growth strategy and change programme which is focused on expanding and diversifying its teams, product portfolio and channel mix to deliver audience value and commercial results. Fiona has twenty years experience working in specialist consumer and B2B media, first at Future Publishing and then at Sift, where she’s been responsible for launching and building multi-media brands (magazines, websites and events). Fiona is a member of the AOP B2B Steering Group.