Ellie Edwards Scott
The Advisory Collective
Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy that works with business to help them better understand and implement digital strategies and helping innovative technology companies to successfully enter the UK market.
Ellie started her career over 20 years ago in regional press at Northcliffe Newspapers and then at Trinity Mirror. After a few years at VNU Business Publications working in the B2C sector Ellie moved to digital. Firstly working in online recruitment for the Guardian News & Media website Workthing.com and then moving to ad network Adlink Media where she was Managing Director and launched their first programmatic offering.
In 2011 Ellie was approached to launch QUISMA – GroupM’s leading performance marketing specialists into the UK. As the first UK employee Ellie was tasked with building, leading and growing the business working in partnership with the operating companies as well as working alongside sister company Xaxis. A role which meant that she regularly presented to c-suite at both agencies and brands.
Ellie started consulting in 2015, first working with Dentsu Aegis on the integration of Amnet into the wider media planning and buying arm Amplifi as well as companies such as Adform, BMB Agency, Goodstuff Communications, and Zefr.
An ambassador for the online industry, Ellie is also a champion for inclusivity, Co-Founder of Digital Leading Ladies which was created as an informal and inclusive group in 2018 and currently comprises of 250+ of the most senior and entrepreneurial women in the digital advertising industry. She is also a member of MEFA (Media for All).
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the public sector. She is also a trustee for DigiLearning a charity that teaches digital skills to young adults from diverse socio-economic backgrounds.